Clarity before complexity.
We strip away jargon so every participant can act on what is discussed.
Our story
A forum built around useful questions.
Mercado Raíz began as a small Buenos Aires conversation among operators who wanted business learning to feel grounded, candid, and applicable. What started in a modest Palermo meeting room has grown into a trusted space for Argentine founders, managers, and teams seeking clear thinking and actionable insight.
Our mission
We help people examine opportunities, understand trade-offs, and leave every conversation with a practical next step. Every session is designed to respect time, surface real constraints, and produce outcomes that can be tested the following week.
What guides us
Evidence before exaggeration.
Stories are welcome, but data and lived experience shape every recommendation.
Respect for the people behind every business.
Growth only matters when it sustains the teams and communities that create it.
The people behind the forum
Lucía Ferrer
Program editor and facilitator
Lucía designs the questions that turn scattered experience into shared understanding.
Tomás Acosta
Community host and operations lead
Tomás keeps every session running smoothly and every participant connected.
Marina Sosa
Learning experience designer
Marina turns raw conversation into repeatable frameworks and follow-up materials.